Our Story
In a world full of fast fashion, we aim to set a new standard. Based in the heart of Manhattan, our Black-owned mother-daughter clothing brand is on a mission to reshape the fashion landscape. Creating bold designs for Fly Girls isn't just our motto; it's our guiding principle. Each item in our collection is carefully curated for those who embody fearless self-expression, empowering them to define fashion on their own terms. Our meticulously curated collections are produced in small batches, ensuring exclusivity and eliminating any dreaded “'who wore it best” scenarios. With Maui X Lolita, you're guaranteed a unique, show-stopping look that commands attention in any setting.
At MxL, our signature style featuring velour and grommets threads seamlessly through our collection. This distinctive trend mirrors our evolution from Lolita's teenage years to our current success, formally established in 2020. As a mother-daughter duo, we've refined our craft and navigated our place in the industry, seamlessly embodying our motto, "For Fly Girls Only," while prioritizing sustainability and unique fashion.
Our brand was born out of a Florida guest room during a worldwide pandemic, with only the founders at the helm. In those early days, we took on every role imaginable - from modeling and photography to web development and marketing.
Maui X Lolita has been showcased in esteemed publications such as British Vogue, Marie Claire, Elle Slovenia, and Rolling Stone, and debuted on the runway in fall 2022 at New York, Paris, and Harlem Fashion Weeks. The success of Maui X Lolita is deeply rooted in the profound friendship and mutual love shared between Lolita and Maui.
Amidst the fast-paced world of fashion, Maui X Lolita emerges as a refreshing alternative, offering a unique blend of style, sustainability, and empowerment.
Our Vision, Mission, and Core Values
Vision: To bring boldness and individuality to all walks of women and people worldwide.
Mission: To provide sexy, functional, and fly fashion that feels like the truest expression of oneself.
Core Values:
1. Providing a more than livable wage to employees
Maui X Lolita’s headquarters are US based to allow for employees to earn comfortable salaries and generous hourly pay.
2. Uniqueness and integrity of designs
Maui X Lolita is built on unique and original designs and does not tolerate stolen ideas of any kind.
3. Diversity, equity, and inclusion
Maui X Lolita is a Black-Women-owned brand that values working with a highly diverse team.
4. Upward mobility
Every member of the MxL team has the opportunity to advance within the company based on performance and available opportunities.
5. Accountability
Accountability: All members of the MxL team must take personal accountability for their tasks and responsibilities while also holding each other accountable to ensure smooth workflow and collaboration.
6. Respect
We promote respect as the pillar to having a healthy foundation for a working environment.
Our Commitments
Sustainability
Ensuring the reduction of our carbon footprint within the fashion
industry, Maui and Lolita have been sourcing fabrics from local NYC
vendors for the past twenty years and creating limited batches of
products to help eliminate the number of used fabrics and materials.
By operating in a made-to-order practice with higher quality fabrics,
MxL’s designs are made to last and produced with minimal waste.
