Our Story
Maui X Lolita began with just two founders taking on every role imaginable, from modeling and photography to web development and marketing. What started as a creative outlet quickly evolved into a bold fashion movement. Founded by a Black mother-daughter duo, the brand is built on the deep friendship, love, and shared vision between Lolita and Maui.
Our dedication and authenticity soon caught the attention of the fashion world. Maui X Lolita has been featured in British Vogue, Marie Claire, Elle, Essence, Ebony, Rolling Stone, and more. The brand made its runway debut in New York and Paris in Fall 2022 for the Spring/Summer 2023 season. From humble beginnings to international recognition, our journey reflects creativity, perseverance, and fearless self-expression.
Our Vision
In a world dominated by fast fashion, we’re setting a new standard rooted in style, sustainability, and empowerment. Based in the heart of Manhattan, our collections are designed for individuals who embrace fearless individuality and define fashion on their own terms. Each piece is produced in small batches to ensure exclusivity and authenticity, so every look truly feels one of a kind.
At MxL, our signature style featuring grommets, elevated denim, and bold animal prints reflects our evolution from Lolita’s early teenage designs to our formal establishment in 2020. As a mother-daughter team, we’ve refined our craft and carved our place in the industry while living out our motto “For Fly Girls Only.” With the introduction of our menswear line, our message now proudly extends to “For Fly Guys Only.”
In every stitch and silhouette, Maui X Lolita stands as a refreshing alternative to the mainstream, offering a blend of bold confidence, thoughtful design, and timeless edge.
Our Vision, Mission, and Core Values
Vision: To bring boldness and individuality to all walks of people worldwide.
Mission: To provide sexy, functional, and fly fashion that feels like the truest expression of oneself.
Core Values:
1. Providing a more than livable wage to employees
Maui X Lolita’s headquarters are US based to allow for employees to earn comfortable salaries and generous hourly pay.
2. Uniqueness and integrity of designs
Maui X Lolita is built on unique and original designs and does not tolerate stolen ideas of any kind.
3. Diversity, equity, and inclusion
Maui X Lolita is a Black-Women-owned brand that values working with a highly diverse team.
4. Upward mobility
Every member of the MxL team has the opportunity to advance within the company based on performance and available opportunities.
5. Accountability
Accountability: All members of the MxL team must take personal accountability for their tasks and responsibilities while also holding each other accountable to ensure smooth workflow and collaboration.
6. Respect
We promote respect as the pillar to having a healthy foundation for a working environment.
Our Commitments
Sustainability
Ensuring the reduction of our carbon footprint within the fashion
industry, Maui and Lolita have been sourcing fabrics from local NYC
vendors for the past twenty years and creating limited batches of
products to help eliminate the number of used fabrics and materials.
By operating in a made-to-order practice with higher quality fabrics,
MxL’s designs are made to last and produced with minimal waste.
